Clay pricing explained: plans, credits and total cost

As of October 2026, Clay pricing has four plans: Free, Launch from $185 a month, Growth from $495 a month, and custom Enterprise. Billed annually, Launch starts at $167 a month and Growth at $446. Every paid plan is two meters you size separately: Actions, which count the work Clay does, and Data Credits, which pay for the data and AI you buy through Clay’s marketplace.

Seats are unlimited on every plan, so the bill depends on how much you run, not how many people log in. For most list-building, the Clay cost is the smaller part of the budget. The bigger part is the person who designs and runs the workflows.

All prices below are from clay.com/pricing as of October 2026. Clay updates its plans, so check the live page before you buy.

Clay’s plans as of October 2026

The starting price is the smallest Actions tier plus the smallest Data Credits tier. On Launch, billed monthly, that’s $60 for 15,000 Actions and $125 for 2,500 Data Credits. You can raise either meter on its own. Launch goes up to 200,000 Actions ($540) and 50,000 Data Credits ($2,125) a month. Annual billing saves 10% and gives you the year’s credits up front.

How Clay credits work: Actions and Data Credits

Clay puts the split this way: “Clay is doing work, and Clay is buying data on your behalf.” Each has its own meter.

Data Credits pay Clay’s 150+ data partners for emails, phone numbers, company data and AI. They start at $0.05 each and get cheaper at higher tiers. When Clay moved to this model on March 11, 2026, it cut the cost of data in its marketplace by 50 to 90%. Its pricing page says the most-used enrichments now cost 50% fewer credits on average.

Actions count the platform work: each enrichment, AI run or export uses 1 Action. They cost less than a cent each. Clay’s docs on Actions and Data Credits list what doesn’t use any. That includes finding companies and people in Clay’s own database, CRM imports, formulas, filters and CSV exports.

A few rules make the bill easier to predict:

• No result, no charge. If an enrichment finds nothing, you pay neither Data Credits nor Actions.
• Bring your own key. Connect your own account with a data provider and that step uses no Data Credits, only 1 Action. Clay’s Apollo integration, for example, runs on your own Apollo account.
• AI has two prices. Most models cost a fixed number of credits per task. Token-heavy models are billed on the tokens you use, with no markup.
• Rollover. Actions reset each billing cycle. On Launch and Growth, unused Data Credits build up to twice your monthly amount. Enterprise customers can roll over up to 15% of the prior year’s credits when they renew at the same level or higher.
• Top-ups. You can buy more Data Credits at a 30% premium. Actions can’t be topped up, so you move to a higher Action tier instead.

If you signed up before March 2026, you may still be on a legacy plan (Starter, Explorer or Pro). Clay lets those customers stay on them.

What a list-building workflow uses

Here’s a concrete build. Our example market, Acme, has 18,240 ICP-fit companies and 46,910 contacts across the buying committee. You want a LinkedIn profile and a verified work email for each person.

Using the rates from Clay’s own worked example:

That fits one month of Launch at the 50,000-credit and 200,000-Action tiers: $2,665. The list also fits Launch’s 50,000-row table limit.

Your numbers will move with your workflow. Clay’s docs say a fully enriched record typically costs 6 to 20 Data Credits, depending on what you add. Emails are cheap and phone numbers are expensive. Company firmographics, a second email provider in your waterfall or AI research per account all add credits. So treat the example as the floor for this market, not the budget.

Budgeting for the people around Clay

Clay is a builder’s tool. You get out of it what the person running it puts in, so budget for that person as well as the plan.

• A GTM engineer. US job postings in 2026 put the median salary at $159,000 in Cargo’s data and $150,000 in RevGuild’s. Clay shows up in 66% of GTM engineer postings, so it’s the skill you’re hiring for. The GTM engineer guide covers the role and when to hire.
• Training someone you have. Clay University’s cohorts are free to join and run for a week at about 3 to 4 hours a day. The cost is that person’s time.
• A Clay partner or freelancer. Clay’s Solutions Partner Directory lists 189 consultancies and freelancers. On Upwork, Clay experts generally charge $13 to $45 an hour, with list builds quoted at $100 to $1,000 a project.

For the 46,910-contact build above, a realistic first budget is one month of Launch plus 30 to 50 hours of someone’s time. The cost guide puts those hours at $2,400 to $6,000 at US rates, and adds the other lines a full TAM build needs, like intent data.

Which Clay plan fits your team

Free is for learning Clay and testing workflows on small samples.

Launch suits one-off list builds and small teams starting their first prospecting workflows. Phone enrichment and signals are included, and 50,000 rows per table covers most single-segment markets.

Growth is where Clay becomes a system you run every day. CRM auto-sync, web intent signals, webhooks and ad audiences mean your lists keep updating after the first build.

Enterprise adds security controls, bulk enrichment above 50,000 records at a time and a growth strategist who helps your team build.

If you’re still choosing between data tools, Clay vs Apollo vs ZoomInfo compares how each one fits.

Clay and Contactlevel

Contactlevel, the company behind AdsGTM, is one of the data providers inside Clay. Clay uses Contactlevel’s ad data API to enrich millions of records across thousands of customers. We think Clay is an excellent platform for teams with someone to run it.

Some teams don’t have that person yet. They have the first market map built by a GTM agency as a managed service, AdsGTM included, and set up their ongoing workflows in Clay once they’ve hired or trained someone. See how AdsGTM works if that’s where you are.